Social media isn’t your overlord. It’s their delivery system. You are the product. The overlord is the same as it’s always been; the wealthy-elite. In this age, and because of the ramifications of unincorporation, those Elite are Corporate. It’s still the same people hoarding– at the top as it were, but ultimately it’s nothing different than the last few thousand years of Human society.
Human history is nothing if not rife with Greed v. Need.
The difference is, a man cannot murder and remain legally at-large. A corporation can. They do so with regularity. (See corporations like Nestle, Proctor and Gamble, their ilk.) In the end though, the corporation is the system. It can no more be blamed than a failed engine never maintained. This engine’s purpose, rather than momentum is money.
Or rather, turning varying resources into money.
Money is the object. Power the goal. Resources enter the system, flow from one changing-mechanism to another before final output. This method of action is inherent in any system’s structure. Through-put.
In our times, no wealthy person lays claim to his or her money. Rather, it is invested in the system’s current, and ever-changing money-making variables. (ie, stocks, services, goods) Those involved have access to all the same resources as before and more, through the shared pools of exclusivity surrounding their inner-workings.
But ultimately, their value is theoretical, and always ranked.
Problem is, though it appears a cohabitation of Greed and Need, it is not. The restructuring of a few, internal workings that seem to have allowed for “newer” elite to exist, is in actuality, a static number. Exclusion from the elite is merely less obvious due to perceived growth. In reality, growth is non-existent, an illusion created after recognizing the importance of the group’s closed-nature: that its individuals’ survival depends upon its exclusivity.
Using its resources (e.g, media companies, telecomms, ads, etc) to highlight the seeming “multitudes” now part of this “new-money,” are in fact just those already there highlighting those wishing to be there. The presumed growth therein is a fallacy unhindered to mask the closed nature of the system itself.
So, the Elite circles are closed. The always have and will be. Thus begging the question, if true; why would a cable company want to own an internet company, or vice-versa? The answer is obviously money, power, greater range of control over the image their group puts out. Because it’s their survival on the line, but not the life and death kind, the luxury kind.
Whereas for all those effected, it can become actual life and death via circumstance.